In his book Call of the Mall, Paco Underhill, the author of Why We Buy, explores the psychology of shopping and the design of shopping malls. He argues that shopping malls are designed to manipulate our spending habits, and he provides tips on how to avoid being tricked by the mall’s design.
One of the ways that shopping malls manipulate our spending habits is through the use of hidden diamonds. Hidden diamonds are small diamonds that are embedded in the walls or floors of the mall. They are designed to catch our eye and make us want to buy things.
Underhill writes, “Hidden diamonds are a powerful marketing tool. They are a way of getting us to spend money without even realizing it. When we see a hidden diamond, it triggers a subconscious response. We think that we are getting a good deal, even if we are not.”
Underhill also discusses the use of other psychological tricks in the design of shopping malls. For example, he talks about the way that malls are often designed to be disorienting. This makes it difficult for us to find our way around, and it makes us more likely to wander into stores that we would not have otherwise entered.
Underhill also talks about the way that malls are often designed to create a sense of urgency. This is done by using things like limited-time offers and clearance sales. When we feel rushed, we are more likely to make impulse purchases.
Call of the Mall is a fascinating and eye-opening book that provides a deep understanding of the psychology of shopping. It is a must-read for anyone who wants to understand how shopping malls are designed to manipulate our spending habits.
The book also discusses the engagement ring with hidden diamond in detail. Underhill argues that this type of ring is a perfect example of the way that shopping malls are designed to manipulate our spending habits. He writes, “The engagement ring with hidden diamond is a way of getting us to spend more money on a ring than we would otherwise. We think that we are getting a unique and special ring, but in reality, we are just being tricked by the mall’s design.”
Underhill’s book is a wake-up call for anyone who is considering buying an engagement ring. It is important to be aware of the psychological tricks that are used in the design of shopping malls, so that we can make informed decisions about our spending habits.
If you are considering buying an engagement ring, I urge you to read Call of the Mall first. This book will help you to understand the psychology of shopping malls and make an informed decision about whether or not to buy an engagement ring with hidden diamond.